Der darauffolgende Beitrag von Dr. Martin Welsch: “Unternehmen im Web von Today: Focus on the customer, "dealt with the subject:
- What is the Web of today
- the customer (in) famous being
- employees are people too
- experiences, expectations and skills to the entire life-wide
and thus have influence on the work and the consumer behavior of people.
were first mentioned some basics. For example, currently there are about 6.6 billion people on this planet. This also means that about 99% of all scientists ever lived are living today and research. This certainly explains the enormously accelerated development in the recent past and in the future.
was then Dr. Martin Welsch briefly mentions the qualitative development of the Internet. Started as a research network, it has been determined by the development of e-mail, via the WWW, e-commerce applications on the Internet today, where developments such as communities, Web 2.0 and Semantic Web in the future.
The "social software" of Web 2.0 has changed, according to Welsch our lives and will continue to change. Through the interactive effect, participants encouraged to share their knowledge with the general public, an added value for all users. Services such as online marketplaces, blogs, photo albums and wikis are now to see the Internet and they all have one Applications together: "The simplicity of user view has won out over the complex functionality.
So our daily life is increasingly taking place on the web. We use social media with the result that we organize our knowledge, even our lives are somewhat different and organize. Be it in the bookmarks that we share with other social bookmarking services or our pictures which we store on Flickr.
This leads to a new way of thinking, which gets the "people" in power. The added value of the quasi groups, which can be implemented by the new technology much easier than ever before. For the idea itself is not new. Even in ancient Greece the "collaborative innovation" applied, not without success as we think.
These developments mean that now have set up in Facebook about 500 million people their digital home, and so while chatting with friends arrange to meet, interact and exchange information in general. Facebook users now spend 700 billion minutes per month on Facebook, Facebook makes it the most-used "waste of time" on the net.
On 15 March 2010 on Facebook overtook Google in the most visits per day and is now the most requested page on the web. A development that takes into account the dynamics of social networks
This leads now mean that will change by using these "social media" the thought patterns of people. The driver of this development is not primarily the world of work as in previous developments, but rather the private sector. Herein lie the opportunities but also thinks the new Dr. Martin Welsch.
What is the most technologically and strategically?
The job profile is changing, it is necessary to go many different ways. are from the pure presentation of information to highly interactive social components such as blogs, wikis, chats, etc. must be offered more and more. The linking of such tools with applications is increasingly taken for granted viewed by a customer.
This course is required as is always the life of a clear vision. It must be clear and well defined, where the way to go in the medium term. What you can develop yourself and what better to foreign service providers "outsourced". Above all, be clear, however, what services can be provided without risk without endangering its competitiveness.
All these considerations played like Dr. Martin Welsch told in the development of IBM's Customer Experience Suite a role and are included in the implementation.
The presentation of the lecture can be found here .
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