The Today's Twittwoch was divided into three parts. First introduced in front of Tina Buhr structure of their new web conferencing tool AG "Spreed" . Then followed a short illustrative case study by Alexander Beck of Emopedia OHG. And finally there was Mark Besch more news from Twitter and social media scene.
Spreed is a new way to organize web-based and platform-independent web meetings (web conferencing). All you need is this one Xing account and the necessary access permissions you can ask your wife Buhr. We found particularly interesting here is that you gave us the opportunity to directly about a kind of token on your card, via text on it to get Xing Profile . The web meetings are as far as we understand it free for up to three simultaneous persons engaged in, as well as an upgrade to the pay profile for up to five people. This is Spreed as web-based, online at last a sensible alternative to Skype dar. Especially since other functions as are, for example, the mind mapping integrated. Mrs. Buhr also still holds seminars and webinars on the subject of Spreed and tried in this way to further promote marketing. Spreed are more marketing channels from Twitter (@ SpreedMeetings ) and Facebook SpreedMeetings . To Spreed application on Xing it goes here.
then put Alexander Beck, before the Emopedia OHG the launch of a new company with the help of social media marketing. Specifically, it was about the introduction of the unknown lifestyle product SixCup . The Emopedia was founded in January 2010 and specializes in event management and incentives, especially the sale of lifestyle products. The challenge of Emopedia is to survive in a heavily occupied business with a small marketing budget and limited personnel resources.
Why Social Media?
Social Network become increasingly important and relevant to the target group is represented Emopedia now heavily on these networks. In this way, the target group are targeted with a small budget and the change from monologue to dialogue, the feedback will be tracked in real time. Alexander Beck hopes that this a simpler structure of its information network, not least to their own content quickly and massively to make the web known. The techniques are an automatic transmission of the blogs on the personalized start page business Facebook and redirect to Twitter (@ emopedia) , and Xing. The difficulty lies in the expenditure of time and Budget by the networks will actually be filled with content. This requires additional staff resources, which is a shift in traditional marketing budgets the same.
Other objectives of Emopedia the purchase of its own interesting content, a budget extension for specific fan advertising (Fanrallye) as well as special promotions for Facebook Fans and Twitter followers. The design of the web content should be taken over by a marketing agency. noted from the public was critical that the personal authenticity in social media should be respected and the good work Twitter could only go a strategic editorial concept. The details have to the mark and adjust heat up the dialogue.
Another objective is to gather friends and followers in the desired order of 1000 + up to 31.12. 2010th We wish you luck!
News from Twitter and social media scene:
The first was presented with Quirky a platform that went viral as a project at the start. The goal is the public in the development process of products and services included. A brief description of what is Quirky and how it works can be found in the subsequent video.
Quirky in 50 Seconds :
Then followed a list of the top ten of Twitter users often linked German sites
Next, was shown a graphic with the 15 most popular Twitter clients worldwide, where as expected Tweetdeck still the 1 Takes place. can
continued with a brief explanation of Hootsuite . The interesting thing is the ability to create editorial team and this Tweetdeck similar- present. The limitation of four columns is but a key limitation of the functionality. During the performance, Twitter users from the audience, however, did point out the Hootsuite only a limited time for free use is available and that the iPhone App Hootsuite to be unusable.
All in all, was also the 5th Twittwoch again an interesting evening. Here are the photos of the Twittwoch. And to conclude with a book recommendation.
social media: "As with Twitter, Facebook & Co. come closer to your customers'
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