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overview of the IBM Web Take-Off 2010

Yesterday took place in Frankfurt am Main the IBM Web Take-Off 2010 the Steigenberger Hotel. The event was primarily to portal solutions and in particular to IBM's North Star Project . In between there was a talk by Ibrahim Evsan on general developments in the Internet. In the evening, the participants of the IBM Web Take-Off then Lufthansa Flight Training Center and virtually gone in the demonstration of flight simulators in the air and were rewarded with a buffet, where there were all sorts of delicacies.

As the event with 8 really good and cognitive contributions was very high, we have decided in the next Days in 3 parts to report the event. In the first part we introduce the IBM Project North Star and further explain the IBM Webshpere portal. In the second part, we will devote ourselves to the case studies of ENSO AG and Lufthansa AG. Finally, we report it in the third part of the very interesting lecture by Ibrahim Evsan.

advance Here is a short overview of the presentations:

Project North Star
Douglas J. Geiger, spoke in the only British entry to the North Star Project by IBM and introduced it in its dimensions.

business on the web today: The customer in focus
Dr. Martin Welsch said, including his first contribution to the IBM Web Take-Off of the historical development of the Internet, and the resulting sub-optimal conditions for developers and businesses.

Smarter Work is a dialogue with customers
Rene Werth gave in his presentation an insight into the world of digital customer communication, in which he stated that it is in successful digital products to particular trends, people and relationships.

The human-machine relationship and its consequences
In an interesting and exciting presentation Evsan Ibrahim spoke at times about the developments of the modern Internet, and the different roles of the Google, Facebook and Apple, as the user behavior has changed and with what devices online users today in an extreme case with him.

IBM Websphere Portal - the next generation
was in his second lecture, Dr. Martin Welsch to the newly released 7th Versions of the IBM Websphere Portal and the Lotus Content Management System.


implement a portal solution, TwentyOne AG
The TwentyOne AG allowed interesting insights into the implementation example of the customer service center of the ENSO Energie Sachsen Ost AG and showed impressively how complex portal applications with the right software put together will be able to.

Mobile devices are everywhere - so the mobile portal
Dieter Roth from IBM was the integration of portals before on various mobile devices, as well as their different scalability.

customer project idea: Lufthansa Kundenprotal
Karsten Krämer of Lufthansa described the development of the Lufthansa Kundenprotals since its introduction and experience with IBM's portal solutions.

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Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs

In "Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis" we discussed the strengths and weaknesses of wikis. Now we will go on with part 2, the SWOT analysis of weblogs.

History & Definition

The term “weblog” was introduced by Jorn Barger in 1997. In 1999 Peter Merholz created the term “blog” by breaking the original word weblog. The origins of blogs can be seen in early tools like early e-mail-lists and internet-forum-software. In the early beginnings, people used their blogs more or less like a diary. Today though, blogs are a popular tool for different types of corporate communication strategies.

The main characteristics of weblogs are, that content is frequently updated and that it’s intended for general public consumption. Blogs are easy-to-publish and are written in an informal, conversational style, while content is listed in chronological order with recent posts on top.

General Types of Blogs

• Personal Blogs: include topics like music, family, travel, health or politics etc. The blogger is blogging about topics and interests of his private life.

• Educational Blogs: Blogs with an educational approach.

Types of Blogs within Organizations

• Individual Blogs: these blogs are mostly used for personal knowledge management.

• Group Blogs: these blogs are used for networking by experts with the aim of collective knowledge generation and management.

• Corporate Blogs: these blogs can be classified in internal and external blogs.

• Internal Corporate Blogs: these blogs are used internally to enhance the communication and culture in a company.Also used for projects, knowledge and organization management.

• External Corporate Blogs: are most used for marketing, branding or PR purposes. The aim is to build a relationship with customers.

Additional forms of blogs are CEO Blogs . They are written from a member of the top-management or the CEO himself. They tend to have a strict business reference and are often used as a personalized representation of the company.

Operational Areas

Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy. 

As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.

But again, what are the strengths, weaknesses, opportunities and threats of corporate based blogs?

SWOT Analysis

The following SWOT analysis shows the most improtant facts of blogs in a corporate environment

View more presentations from enterprisezweinull .

If you have any comments or any additional information to share please feel free to do So as we are always interested in ongoing discussions.

Further Readings

• What is a Blog?
• Blogs in Plain English
• 8 Principles for the Modern Blog
• Blogs, Podcasts & Co.
• Complete Guide to Live blogging
• topic blog - Part II: Glossary: you understand the language Blogger
• Blogging for Business - An introduction to playing in the Blogosphere
• Critical analysis of blogging in public relations
• Daimler Corporate Blogging
• Klein - Weblogs in business environment (DA)

References

• Blog Wikipedia
• Reinmann - Toolbox blogging
• Blogging Business - Chris Garrett
• Anindito - Does Blog suit you
• Why Blogs and Social Media are Effective Marketing Tools
• Dingra - Introduction to Corporate Blogging

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Spreed & Emopedia at the 5th Twittwoch in Stuttgart

The Today's Twittwoch was divided into three parts. First introduced in front of Tina Buhr structure of their new web conferencing tool AG "Spreed" . Then followed a short illustrative case study by Alexander Beck of Emopedia OHG. And finally there was Mark Besch more news from Twitter and social media scene.

Spreed is a new way to organize web-based and platform-independent web meetings (web conferencing). All you need is this one Xing account and the necessary access permissions you can ask your wife Buhr. We found particularly interesting here is that you gave us the opportunity to directly about a kind of token on your card, via text on it to get Xing Profile . The web meetings are as far as we understand it free for up to three simultaneous persons engaged in, as well as an upgrade to the pay profile for up to five people. This is Spreed as web-based, online at last a sensible alternative to Skype dar. Especially since other functions as are, for example, the mind mapping integrated. Mrs. Buhr also still holds seminars and webinars on the subject of Spreed and tried in this way to further promote marketing. Spreed are more marketing channels from Twitter (@ SpreedMeetings ) and Facebook SpreedMeetings . To Spreed application on Xing it goes here.

then put Alexander Beck, before the Emopedia OHG the launch of a new company with the help of social media marketing. Specifically, it was about the introduction of the unknown lifestyle product SixCup . The Emopedia was founded in January 2010 and specializes in event management and incentives, especially the sale of lifestyle products. The challenge of Emopedia is to survive in a heavily occupied business with a small marketing budget and limited personnel resources.

Why Social Media?

Social Network become increasingly important and relevant to the target group is represented Emopedia now heavily on these networks. In this way, the target group are targeted with a small budget and the change from monologue to dialogue, the feedback will be tracked in real time. Alexander Beck hopes that this a simpler structure of its information network, not least to their own content quickly and massively to make the web known. The techniques are an automatic transmission of the blogs on the personalized start page business Facebook and redirect to Twitter (@ emopedia) , and Xing. The difficulty lies in the expenditure of time and Budget by the networks will actually be filled with content. This requires additional staff resources, which is a shift in traditional marketing budgets the same.
Other objectives of Emopedia the purchase of its own interesting content, a budget extension for specific fan advertising (Fanrallye) as well as special promotions for Facebook Fans and Twitter followers. The design of the web content should be taken over by a marketing agency. noted from the public was critical that the personal authenticity in social media should be respected and the good work Twitter could only go a strategic editorial concept. The details have to the mark and adjust heat up the dialogue.
Another objective is to gather friends and followers in the desired order of 1000 + up to 31.12. 2010th We wish you luck!

News from Twitter and social media scene:

The first was presented with Quirky a platform that went viral as a project at the start. The goal is the public in the development process of products and services included. A brief description of what is Quirky and how it works can be found in the subsequent video.
Quirky in 50 Seconds :



Then followed a list of the top ten of Twitter users often linked German sites

Next, was shown a graphic with the 15 most popular Twitter clients worldwide, where as expected Tweetdeck still the 1 Takes place. can

A supplementary list of 142 other Twitter clients seen here.

continued with a brief explanation of Hootsuite . The interesting thing is the ability to create editorial team and this Tweetdeck similar- present. The limitation of four columns is but a key limitation of the functionality. During the performance, Twitter users from the audience, however, did point out the Hootsuite only a limited time for free use is available and that the iPhone App Hootsuite to be unusable.

All in all, was also the 5th Twittwoch again an interesting evening. Here are the photos of the Twittwoch. And to conclude with a book recommendation.

social media: "As with Twitter, Facebook & Co. come closer to your customers'

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Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis

One of the most common tools beside blogs in the development of an Enterprise 2.0- Environment are wikis.

History & Definition

The term wiki originally comes from the Hawaiian word “wiki wiki”, which simply means fast. In 1995 Ward Cunningham made it possible through the development of wikis to create and edit websites, one of the basic principles of the World Wide Web.

Wikis allow the easy creation and editing of interlinked web pages using a simple text editor. They are often used to create collaborative websites as in e.g. corporate intranets and especially knowledge management systems. For deeper insights on wikis in general, Wikipedia might be a good start for reading.

Types of Wikis

• Social Wikis allow people to discuss and publish information about subjects of interest. An example may be a wiki about photography consisting of pages written by people who are photographers and wish to share their experiences.
• Educational Wikis serve the purpose of educating people through an open and collaborative publication format. Wikipedia is the most well known of these types, supplying information for free to any enquiries.
• Corporate Wikis are a useful format for groups or teams that work together in collaborative environments or are starting new projects. Such team or group wikis can be used to collaboratively gather and share expert knowledge about a certain topic.

Operational Areas

Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company’s e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0.

But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?

SWOT Analysis

The following SWOT analysis shows the most important facts of wikis in a corporate environment.

View more presentations from two zero enterprise.

Further Readings

For a more technical view on advantages & Disadvantages of wikis you can take a look here

• The main advantages of wikis
• The main disadvantages of wikis
• Wiki SWOT Analysis
• Edit Wiki Pages

If you want to find out more about strengths and weaknesses of wikis in the project management area

• Enterprise Wikis for project management - Strengths
• Enterprise Wikis for project management - weaknesses
• Best Practices Paper - To Wiki or not to wiki
• 10 success factors for the introduction of internal wikis

or if you want to find out more about wikis and project management in general

• 111 Reasons why needs enterprise wiki ;
• Using wikis as a project management tool
• Using Wikis for Project Management Project Management
• 2.0 - The Ultimate Benefits Of The New Approach To Project Management

References

• Wikipedia - "Wiki" as Draft Save
• Types of Wikis

written by Tobias Brenner & Milos Vujnovic