A highlight of the IBM Web Take-Off 2010 certainly was the talk of Ibrahim Evsan that the cultural change that by social media has been initiated and further spoke highly interesting insights into current and future developments were.
of Internet users is called a new man? This was the first question, the Ibrahim Evsan. Of Internet users, so Evsan loves digital equipment, understands the concept of sharing, has many online Profiles as well as many followers and integrated networks with people around the globe.
Man as such, has developed a tireless data collector, according Evsan addiction. This is also reflected in the development of the hard drive sizes doubling every 2 years. The hard drives are very cheap and this cost so little that the real value is not the hard drive, but the data stored on it.
We live in an increasingly interconnected world. who resides in social networks, the network is virtually with other people. whether it be Facebook, which now has more page views of individual users, such as Google, or other platforms such as Twitter, Posterous, FriendFeed, etc. This inevitably leads to a kind of self-promotion, which can develop conscious control of Internet users or unconsciously. The digital identity can thus develop the personal calling card of the "modern" people. It is important that you make a statement when no digital presence in the network has.
The latest developments mean that online and PC content from each other more and more blurred . Content is increasingly being stored online and shared with others. Google's new Chrome OS, which is currently in development is quite strong on this new form of data storage, where it has an operating system throughout the Cloud Computing dedicated. This also means that it is always easier information very quickly to a wider mass of people available. For this, the origin of the online is becoming less important what the people on-line links are the common interests. One can say that the computer world has arrived in real life and get it in all areas of life, and we by the advances in technology are always online. Man is thus increasingly enveloped by the machine, you could also say he is under a symbiosis with the machine.
Another question Evsan Ibrahim called on the future developments were in this area.
Evsan described the pursuit of Facebook the to incorporate the rule in the Web. Sun Facebook is already the site with the most visitors per day and the highest retention in the network. Bing, together with the search engine you will in future more work on the subject "search", which can be understood as a direct attack on Google. This would Facebook implement its own currency with which you can pay on the web and on Facebook. In today already 500 million users, this would certainly have an enormous impact on the entire exchange on the net.
Google turn even big plans for the future developments. So you tried using the Android operating system for supremacy in the smartphone sector gain. In the summer you want to book dealers and this has already digitized most of the published literature. The world of knowledge stored by Google. Google launches TV in the fall also, but to set chipsets on YouTube available. This is yet developed to an iTunes alternative. Much more important or significant is that Google is currently in Europe to build 32 server farms, thus creating a quasi-monopoly case. For each of these server farms is larger and more powerful than the best server park of Telekom. If one were to try tomorrow to catch up with Google and try to order the required amount of servers on the world market, we would have won at least 5 years on the delivery . Wait An invaluable advantage that Google is creating here!
Another step towards greater dominance of Google is trying to connect with Facebook in competition. The first attempt failed, however, with Buzz is terrific, because in this area include not only the product and its features, but also soft factors such as lifestyle, simplicity and aesthetics.
But Apple has interfered in the struggle for the supremacy of digital media. So Apple had several motions with the aid of which are products like the iPhone or to issue patents for use iPad. Apple sees in these movements, the future of the markets and has already begun other manufacturers of smartphones that this Movements also serve to sue. This Apple is so strongly to Google's large domain of online advertising (IAD).
A major problem of this whole development is the topic of data protection . A topic that is strong, particularly in Europe and the Europeans have in a very different role such as in the United States. For Americans like Facebook founder Mark Zuckerberg appears to be completely incomprehensible, otherwise his pronouncements are to be explained on this subject is difficult. "Where Germany. still clears, the U.S. and Asia to think about progress. " Generally, it appears the issue of data protection in the younger to people in Germany are also less strong, even if this may be assumed that one deals in recent years, less with such issues.
Another topic on which Ibrahim Evsan received short, the question whom the Internet is . The critical infrastructure of the Internet runs for much of the world about the United States. Europe has no infrastructure, it can be regarded as suboptimal, yet so hung up on a drip in the U.S. and is subject to any development on the goodwill of those. China seems to have been on the other hand, for various reasons not be willing to pursue this development further and is now building his own internet network on. A project that would be our view and probably also of the opinion of the European Union Evsan to shame.
concluded his lecture Evsan Ibrahim was still a tips and guidelines to be found in the digital world cope and not lose:
- Simpel think (less is more, simple & understandable to be agile)
- excellence shows (attention to detail, persistence, sustainability)
- networking (The message is one not even the machine) Change
- mentality (Open Mind, Open Source, Open Culture, education)
- deal responsibly with the network
The central call of Ibrahim Evsan those present was that we must learn to understand the true innovation of the digital world in order to survive in it can!
Who wants to watch the pre-interview event of Ibrahim Evsan, may do so on here, or go to general's Blog . The presentation of his talk can be here.
