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Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis

One of the most common tools beside blogs in the development of an Enterprise 2.0- Environment are wikis.

History & Definition

The term wiki originally comes from the Hawaiian word “wiki wiki”, which simply means fast. In 1995 Ward Cunningham made it possible through the development of wikis to create and edit websites, one of the basic principles of the World Wide Web.

Wikis allow the easy creation and editing of interlinked web pages using a simple text editor. They are often used to create collaborative websites as in e.g. corporate intranets and especially knowledge management systems. For deeper insights on wikis in general, Wikipedia might be a good start for reading.

Types of Wikis

• Social Wikis allow people to discuss and publish information about subjects of interest. An example may be a wiki about photography consisting of pages written by people who are photographers and wish to share their experiences.
• Educational Wikis serve the purpose of educating people through an open and collaborative publication format. Wikipedia is the most well known of these types, supplying information for free to any enquiries.
• Corporate Wikis are a useful format for groups or teams that work together in collaborative environments or are starting new projects. Such team or group wikis can be used to collaboratively gather and share expert knowledge about a certain topic.

Operational Areas

Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company’s e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0.

But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?

SWOT Analysis

The following SWOT analysis shows the most important facts of wikis in a corporate environment.

View more presentations from two zero enterprise.

Further Readings

For a more technical view on advantages & Disadvantages of wikis you can take a look here

• The main advantages of wikis
• The main disadvantages of wikis
• Wiki SWOT Analysis
• Edit Wiki Pages

If you want to find out more about strengths and weaknesses of wikis in the project management area

• Enterprise Wikis for project management - Strengths
• Enterprise Wikis for project management - weaknesses
• Best Practices Paper - To Wiki or not to wiki
• 10 success factors for the introduction of internal wikis

or if you want to find out more about wikis and project management in general

• 111 Reasons why needs enterprise wiki ;
• Using wikis as a project management tool
• Using Wikis for Project Management Project Management
• 2.0 - The Ultimate Benefits Of The New Approach To Project Management

References

• Wikipedia - "Wiki" as Draft Save
• Types of Wikis

written by Tobias Brenner & Milos Vujnovic

After Meal My Nose Blows

renaming the blog title with the enlargement of the writing staff

It now just a half years ago that I use this blog as part of my dissertation at the University of Stuttgart began to fill with content. Since then, for the conditions of modern media and the elapsed time on social media and Enterprise 2.0 has continued to gain momentum. More and more companies are discovering the importance of social media applications in customer communications and enterprise 2.0 applications. Even with Tobias Brenner grew through personal conversations with my interest in this subject more and more, so he decided earlier this year to open even a blog on tourism 2.0. motivated and inspired, we have now decided to run this blog together in the future.

With the enlargement of the writing staff, we have also determined the title of our now now joint blog of "implementation strategies of Enterprise 2.0" in "Enterprise 2.0 & Social Media Strategies rename. This is the one the reason that we have agreed to the blog in future also increasingly fill with content in English and also because Tom will bring his skills burner increasingly from the social media.

idea of the co-author:

Under this decision, I would like to introduce myself now. My name is Tobias Brenner, I was born in the beautiful Bad-Cannstatt Stuttgart and to have a significant part of my Life spent in Freiberg am Neckar. In October 2009 I graduated from the University of Northumbria my studies in International Business Management with specialization in Tourism Management Bachelor of Arts with Honours. I have many interests and am enthusiastic about technology, above all, so I am fascinated by the possibilities that arise through the Internet and the combination of technologies like Twitter, blogs and wikis and see this as great opportunities for businesses. Organizational management, knowledge management, human resource management to benefit from these developments, the question is the how! Me to deal with it and here to gather information that is to my goal for be the collaboration on this blog.

Anthem Still Doesnt Cover Lap Band

Lufthansa eTeaming & Social Media at the 4th Twittwoch in Stuttgart Tornado Special

As part of the fourth Stuttgart Twittwoch , on 4 August in Stuttgart Mercedes Benz Museum took place, the Lufthansa set represented by Klaus Lukas and Dr. Thorsten Wingenter their experience with the internal use of Web 2.0 before.

how important their presence by companies in dealing with social media has become in social networks shown not only to the example of United Airlines where a passenger was damaged on the flight, the guitar and United refused to compensation . Meanwhile, other companies such as Nestle , Jack Wolfskin or BP get to feel the social power of the mass media. In the case of United, the person concerned had summarily its own music video produced about the incident and YouTube online. To date, the number of views of the video is over 9 million has increased.

Unlike Lufthansa's own intranet, which top-down was introduced, it was in the integration of social media applications, a bottom-up strategy. In cooperation with the Lufthansa JiveSoftware developed their eTeaming platform which on 23 April 2010 on the 7th IIR Technology Web 2.0 conference in Frankfurt with the Award for "Best internal communications strategy" was awarded.

"Lufthansa has demonstrated the courage and the foresight to establish a brand new form of communication and cooperation within the group and thus to complement the traditional methods of communication." (Jörg Bienert, empulse GmbH)

In essence, eTeaming a tool for effective and asynchronous collaboration in working and project groups that internal corporate communication promotes and helps employees to the knowledge of the company quickly and effectively access. The success of the system is also evident that there is currently around 25,000, according to Klaus Lukas of Lufthansa employees used around the globe and enjoys increasing popularity.

examples of eTeaming elements (individual community spaces) are:

• Digital Innovators Club
• Fuel Efficiency
• crowdsourcing
• group Everything Social Media
• Blackberry World
• service exchange market (transfer of processes and bulletin boards )

is important for the success, according to Lufthansa in particular, that the platform " eTeaming " for the entire LH group was made available and so the whole company's knowledge of the various business units can be used.

Lessons learned by Lufthansa:

• social software is ready for use in large companies (IT drives business).
• acceptance in companies such as Lufthansa is great, ever-growing increase in users (Business drives IT).
• physical relationship education (classical meetings, kickoffs, ...) is still very important.
• for the new form of cooperation, there is no classical equivalent. Rooms / groups need within the platform of an active driver (Community Manager). Objective: integration and encourage cooperation between the LH group.

Another social media product that Lufthansa has introduced a very successful MySkyStatus , where users can Twitter and Facebook deposit their flight data. MySkyStatus provides its subscribers then during the flight with destination information of each client, fully automatic, even if it has no power in the aircraft. This type of tracking system but also carries risks. So it is to experience for every user of this application practical, that Mr. Smith was on his way to New York and his house completely unattended, waiting to be rid of his valuables. will make an awareness of the danger the page pleaserobme.com .

After the presentation of Lufthansa was over, was to be, produced by the sheer force of the smoke extraction system for the participants can witness the world's largest artificially generated tornado in the Mercedes Benz Museum. The video and are photos for Tornado here.

written by Milos Vujnovic & Tobias Brenner